What Drives Me
I’ve always been fascinated by what makes people stay, grow, and thrive at work. After a short stint as a secondary school teacher, I fell into recruitment during the giddy Celtic Tiger years in Ireland. Six years on the agency side led me in-house, working with high-growth tech firms in the UK and Ireland – most notably supporting Microsoft’s new European Development Centre.
That journey showed me something important: the real challenge isn’t just attracting talent, it’s creating the right environment for people to perform and stay. That insight pulled me into strategic HR, where I’ve spent my career helping organisations scale through smart, people-focused strategies.
Why I Founded GSD HR
I started GSD HR to help leaders move beyond the idea of HR as a back-office function. My focus is on aligning people strategy with business growth – whether through organisational design, workforce planning, leadership development, or culture-building.
I bring an agile, commercially grounded approach:
- People above processes
- Outcomes over outputs
- Clarity over complexity
How I Work
Clients describe me as a trusted advisor and strategist. I’m known for asking the tough questions, challenging leaders to think differently, and helping them build the awareness and conditions where talent and performance go hand in hand.
So that GSD-HR delivers excellent results on time and on budget, I partner with carefully selected associates with expertise in HR, Technology and Commercial domains.
For me, work is more than a job – it’s an expression of skill, independence, and potential. Helping organisations unlock that is what drives me.
Life Beyond Work
When I’m not working with clients, I find inspiration in travel, art, and healthy living. Since moving to Hong Kong, I’ve made the most of every opportunity to explore South East Asia.
And in the tougher moments, I take strength from Goethe’s reminder:
“Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it. Begin it now.”